Minneapolis indie-electro outfit Solid Gold today unveil their new music video for their spacey synth-laden single "Matter of Time." Available now as a free download, "Matter of Time" was written, recorded and produced by Solid Gold exclusively for Green Label Sound and is available now at http://www.greenlabelsound.com.
"The video has no direct link to the songs lyrics," says Solid Gold front man, Zachary Coulter. "Instead, we created a visual mood or feeling that marries that of the audio. This asks more of the viewer's imagination."
"Matter of Time" was shot in an historic 1930's art deco apartment in downtown Madison, WI. We follow Solid Gold as they mingle with party-goers at a strange, somewhat surreal gathering in the middle of the night. White walls lit with vibrantly colored lights, rich costumes and silhouettes of fellow revelers create an overall dreamy and mystical feel to the video.
"It was shot like vignette-style set ups, in kind of a moving photograph style," says director John Carlucci. "The band and characters move through these shots with subtle but cryptic interaction to create a sense of impersonal relationship and an air of tension. The footage is beautiful, the band gave me great performances and everyone involved really gave a great effort and did a great job."
Green Label Sound, Mtn Dew's exclusive singles label, is a record label designed to elevate and empower independent artists. To date, Green Label Sound has released singles by Matt and Kim, Holy Ghost!, The Cool Kids, Solid Gold, U-N-I, Flosstradamus and Caroline Polacheck, Solid Gold, Theophilus London and Kuroma. Stay tuned for information about Green Label Sound's official SXSW showcase; Solid Gold are just one of the confirmed performers for the night.